Gelareh Mizrahi

I am dedicating this blogpost to the brand Gelareh Mizrahi as I have been following this brand for quite a long period of time now and am quite amazed by the way the brand's store, as well as the website and overall concept, looks. The first time I became aware of the brand was in Miami's Design District where I went this summer holiday. This is the store's only location apart from their pop up store that is currently in New York. The brand mainly sells bags that are made from sustainably sourced materials and were displayed very creatively within the store.

Own photograph of Gelareh Mizrahi store, Miami

Own photograph of Gelareh Mizrahi store, Miami

What really caught my interest in these bags is how the designer uses everyday commercial products like crisps or pizza and makes them into a fashion item. This really reminded me of Andy Warhol's Pop Art where he used commercial items such as coke bottles or soup cans and turned them into art.

Two Coke Bottles, Andy Warhol, 1962

Campbell's Soup Cans, Andy Warhol, 1962

Another thing that I really liked about the store where the table of magazines that were laid out really aesthetically on this curved shaped table.

Own photograph of Gelareh Mizrahi store, Miami

Own photograph of Gelareh Mizrahi store, Miami

One of my favourite things in the store were the skateboard which was not just a prop but an actual one to use as well as the holographic swing. What I liked about this is how the colours matched the bags and gave the store something interactive and unique.

Own photograph of Gelareh Mizrahi store, Miami

Own photograph of Gelareh Mizrahi store, Miami

As we are currently talking about brand outcomes a lot in the seminars I thought that this would be a really good example for space and thought I would share it on here.