Poster critique (perinatal depression)
- Naomi Pendzialek
- Mar 25, 2020
- 3 min read
In today's digital seminar we discussed the importance of posters and how we should go over our final poster in terms of aesthetics, route to consumer, and overall affect the poster could have on our potential consumers seeking help. The task given was to answer 10 questions regarding each groups poster and post them on our blogs. My group answered them together while having our first group call together which went quite well. As we all are working from home now, communication is probably the most important thing to focus on now. Our group got perinatal depression which I myself have never heard of but found quite interesting articles and books on from the online library. If you are interested in getting some valid information I recommend reading the book: Identifying perinatal depression and anxiety : evidence-based practice in screening, psychosocial assessment and management which is available as an online book in the NTU library. As of the whole situation with Covid-19 and everyone now working remotely, my group created several posters which I think all highlight our topic quite well in terms of being authentic and cautious but also in terms of visual design.
Tuesday's task:
1. Our poster is powerful and draws attention to the viewer due to the bold block monochrome image we used. The use of a cracked family car parking space symbolises the way PND can tear families apart and how important it is to combat PND in an inventive and striking way.
2. It is attractive to our specific group as it has the big image that symbolises parents with young children, which makes this poster eye-catching to them. They will instantly notice the tears in-between the family and will think of their perinatal depression and how it feels making them read the text. So therefore it will attract the right attention as they will feel a connection between their emotions and how the poster represents that.
3. The consumer should be comfortable and be able to feel encouraged towards the poster as it is a poster for a hospital and is a topic that can make the consumer feel quite uncomfortable and easily be scared away by in terms of getting help. It should also bring some positivity cause many posters regarding mental health can be quite scary and make people feel that there is something wrong with them when there is not.
4. It's vital the crack down the centre of the poster is the main focal point, as the main message is that even if a parent is suffering with peri-natal depression, it doesn't mean that their world and family will fall apart.
5. We have focused heavily on the image rather than the information itself. We felt that the image paired with the two slogans and reference to a PND Twitter group are effective enough by themselves. Also the involvement of a Twitter group is easily accessible to people of all groups. We felt that overly wordy posters are less effective than those with clever wording and a good image.
6. We want to highlight that parents struggling with peri-natal depression shouldn't be scared to ask for help. It's a very normal thing to be dealing with, yet one of the reasons people won't reach out is because they feel that their thoughts would lead them to be turned over to child services, and they will get their kids taken off them.
7. I think that the message comes across clearly as it physically shows the family being torn apart, showing what it feels like to have perinatal depression and the effects it can have on the family. Seeing as the visuals are bold this message should come across to the specific audience.
8. In terms of design recipe I think we can still improve in terms on adding more graphical elements and some colour as the topic we are covering should spread positive messages and give the consumer hope. The font chosen can be enlarged as it would be a printed poster and the message should be able to be seen clearly. Overall the design recipe makes sense but there can be some final tweaks we can work on.
9.I feel that our poster is certainly impactful as the large crack down the centre is certainly eye-catching. However, to improve it, we talked about perhaps adding some colour or connecting the 'PND&ME' Twitter to make it clear that they can offer help for people suffering from post-natal depression.
10. For final touches if there was more time, we would have added more colour and graphics as well as the twitter link to the official ‘PND & Me’ page and their phone number. We would have also focused on more aesthetic features as well as spreading a positive and encouraging message for the consumer to be able to seek help by seeing the poster.
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